Trademark Class 35: Advertising and Business Management

Business or start-ups that provide advertising, marketing, consulting, or retail services can register their brand under Trademark class 35 to protect their brand identity. Trademark Registration provides many exclusive rights to a brand owner and facilitates business expansion.

The article provides the complete information on TM class 35, including a comprehensive list of services, for those planning to start their careers in advertising or marketing.

Some examples of well-known brands given below that have secured their brand through the Registration under Trademark Class 35:

1. Flipkart: retail services
2. Paytm: e-commerce platform
3. TATA Consultancy Services: Business management and administrative services
4. Big Bazaar: Retailing, marketing and advertising
5. MakeMy Trip: Online Ticketing, advertising
6. Myntra: marketing, advertising and retailing

During the TM Registration under Trademark Class 35, the applicant makes some common mistakes that increase the chances of rejection or objection. Some common mistakes such as

1. Selecting a mark that has a lack of distinctiveness lead to the chances of being rejected. This mistake mainly creates some situations that cause confusion among consumers and also harm others goodwill.
2. Failure to Conduct TM Search before the TM Registration, will make a high chance of objection raised during the Trademark examination process.
3. Incorrect Classification of Classes during the Trademark Registration cause the situation of infringement. Therefore the applicant must be very careful regarding the Class in accordance with the nature of the services or product.

The Core services of Trademark Class 35 are retail and wholesale of other products, advertising services and consulting in the field of business management or administrative services. During the Trademark Registration, the applicant must be registering the Trademark Class 35 including their main TM Class. Because only the Trademark Class 35 allow a business to do marketing. It also aids in advertising a business and making a highly reputed brand at the commercial level.